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Our History

In 1925 Harold S. Soderberg opened Soderberg’s Florist at 2707 ½  East Lake Street in Minneapolis. Which currently is the Le Town Talk Diner, In 1932 he and Mildred moved the shop to its current location at 3305 East Lake Street.  Later his Son Harold Jr (Jerry) Joined the family business. Lyle and Carol Blair worked for the Soderberg’s in the early 60’s and in 1976 purchased the business and managed it for 29 years.  Currently Howard O’Neill of St Cloud, MN is the business owner.


soderberg-interior.jpgIn the photo you can see a home behind the greenhouse. This was the home of Howard and Mildred Soderberg where they raised 3 children- all of whom have grown to become  business men and women all over the country.  Lyle and Carol also raised a family of 3 in this home which was attached to the business sometime in the 60’s.  Currently the General Manager, Kym Erickson and her companion Lucy and Princess reside in the attached residence.



History of Lake Street - Soderberg's History.