Every season brings with it a new “hot” color pallet that dictates everything from high fashion to floral designs. Certain decades are even defined by the colors that were popular during that particular era.
We have to reach way back to the 1970s to truly find the roots of this season’s hottest color resurgence, and while many people may try to forget some of the gaudy looks of the disco era, it’s about time that we embrace brown once again.
After falling from its place of prominence in the 70s, brown’s popularity has been slow to recover, which can only mean that this earthy tone is long overdue for a comeback, especially now that autumn is upon us. After years of disrespect, the color brown is back in a big way this fall.
Perhaps the biggest reason for the resurgence of the color brown is because it is decidedly anti-tech. In fact, it’s nearly polar opposite of the whites, greys, silvers and neon hues that are increasingly popular in today’s digital world. While most technology is designed to get your attention, brown is more comfortable existing in the background - blending in and often hiding in plain sight.
In color psychology, the color brown represents quality, honesty, hard work and reliability while also reflecting a feeling of calmness and comfort. Brown is trustworthy, loyal and dependable in a realistic and practical way. It’s not a flashy color, that much is for sure, but the rugged, natural color takes a certain confidence to pull off.
Brown isn’t often used as the primary color in most floral applications - in fact, it is one of the least preferred colors of the western world - but it is a very important contrast color, especially when paired with the oranges and yellows of traditional fall designs. Best of all, it acts as a soothing presence to help us deal with the stresses of modern life - something we can probably all use a little more of in our lives!